A brand driven growth consultancy for ambitious businesses.
The most dangerous thing a brand can do is be ignorable.
A strong, distinct brand is one of the most defensible assets a business can own. As companies scale, brand efforts often become separated from strategic business objectives. The rush to adopt AI. The pressure to be on every channel. The push to cut costs, grow revenue, and widen margins. The pace of business requires teams to move faster and hit different goals. In the process, individuals are traded for algorithms and brand conviction gets replaced with brand comparison.
The distinct edges that make a brand notable get sanded smooth and become forgettable.
Wickwire + Co. exists to restore your brands’ sharpest points, the ones people get stuck on.
We work with partners and teams at defining moments in their business.
From bringing a brand new idea to market, to ambitious repositioning and reinvention, undergoing a change in leadership, or considering outside investment.These are the moments when brand decisions carry the most leverage, and the highest cost if you get them wrong.
We help ensure you get them right.
Latest thinking
Actionable trends helping modern financial brands escape the safety of the mediocre middle to build a more distinct market presence.
Select work
Building brand preference in a category devoid of it.
Helping brands across categories grow, reposition, and reinvent.
