Hopefully it looks like the best days of your year! We immerse with your team and immediately work to identify areas of opportunity and efficiency. We require a level of upfront contribution and collaboration in order to understand and document your challenges and your future vision. Our founder Wick leads all client work and partnerships, and is actively involved throughout the duration of every engagement, regardless of the focus.

We work on a fixed-fee for our core service offerings, and estimate incremental work as needed and upon request.

We partner with companies of all industries and stages to build their brands, from pre-seed startups to established consumer brands. While the specific need of each company differs based on tenure and size, our lean process applies and scales appropriately. Early-stage startups are typically at the very beginning of establishing their brand and need support courting investors, while more established companies typically need support in identifying efficiency, proving out a return, or even a full reset on their brand efforts entirely. 

We look to partner with executives and founders that are steadfast in their position and perspective on the market, but have yet to fully articulate or align their brand with their strategic business objectives. We work best with partners who understand the importance of a strong brand, but are unsure how to fully realize its growth potential. We prefer partners that embrace collaboration vs. keeping us at arms length.

Brand audits are the first step in our value creation process. An audit gives us a ground-floor view of your existing brand strengths, opportunities, and areas of inconsistency. Audits consist of positioning analysis, a review of your visual and verbal creative execution, content cadence, channel mix, and a landscape assessment. Depending on the size of the organization, we will also field an employee survey, conduct on-on-one interviews with executives and board members, select customers, and complete a competitive audit. The results are presented in person or virtually, then as a PDF that outlines key actions and next steps.

Wickwire + Co. is an independent consultancy Led by Wick Vipond and he is responsible for delivering the firm’s core offering. For creative execution, we assemble a hand-selected group of talented designers, conceptual thinkers, content creators, digital architects, and production specialists as engagements require.