We’re here for better.

Wickwire + Co. is a brand value creation consultancy focused on developing meaningful brand experiences that inspire people to engage, connect, and act with intention. We help businesses at pivotal moments to realize brand value on their path to growth. 

We believe that there is a better way to partner, to collaborate, and to deliver impact. The marketing and advertising landscape has become accustomed to rewarding distraction over meaning and comparison over value. In an industry obsessed with incremental gains, we believe purpose, conviction, and perspective are the true drivers of long-term value.

Small but mighty.

We bring decades of hands-on experience helping early-stage ventures and Fortune 100 companies to launch, reconfigure, and reinvent. 

We are one of the few creative consultancies of our size with a true venture focus. This means we selectively invest our own resources (and capital) in the ideas and businesses we believe in. While many agencies are trying to transition to a fee-for-performance model, our "invest-in-your-potential" model truly bolsters our position in the market. It guarantees alignment and ensures our focus is on results—not a 2% lift in impressions or passing hours of overhead onto our partners.

That feels better.

Help businesses launch, pivot, and grow in an increasingly complex landscape.

We do this in three ways: 

What we do.

  • Widen your MOAT. We provide counsel from one leader to another. Whether you’re facing AI disruption, market saturation, or a stagnating culture, we help you find (or rediscover) your epiphany and build a new foundation to support it. 

    • Focus: Brand Health Diagnostic, Growth Strategy, Narrative Architecture, Audience Intelligence, AI Enablement.

  • Manifesting what makes your business 1 of 1. If strategy is the blueprint, creative is the render. We build dynamic, modular brand systems designed to connect in the real world, not a slide deck. We create experiences that turn consumers into evangelists.

    • Focus: Brand Identity, Integrated Campaigns, Content Creation, Platform Development.

  • Sometimes we believe in the idea so much, we bet on it. We are one of the few creative partners of our size that puts our money where our mouth is. We take an opportunistic approach to investing in businesses we believe in, with our own resources and capital.  

    • Focus: Seed Investment, Equity for Services, Performance-Based Fees, Strategic Acquisitions.

      • Note: If you think we'd be a match, reach out. We're always looking for the next category-definer.

With an abundance of partnership and dedication. We have been a part of the heavy, slow agency model and decided to eliminate the smoke, and take down the mirrors. In its place we subscribe to a refreshingly flexible approach -  adapting our process and team to your reality.

How we engage.

  • You have a specific problem; we have a lean solution. From a half-day workshop to a full launch, we consult, align on a plan, and get you to market. 

  • For high-growth teams that need a co-pilot. We act as your fractional CSO or creative engine, building the strategies and systems your internal team can take a run with.

  •  Direct support for the C-Suite to align brand, culture, and bottom-line growth.

Brand experience.

Our experience covers a wide spectrum of businesses: B2B to B2C and B2B2C, DTC to CPG, entertainment to education, fashion to food, wealth to wellness, and many in between.

Client logos representing our background and experience. Notable clients include Sunoco, F&M Trust, SIG, the NY Jets, The Newark Museum of Art, UniFirst, Binto, and Loyola University of Maryland.
Wick Vipond sitting at a table with a decorative pink and orange patterned background.

Hi, I’m Wick.

Yes, that is really my name. When you reach out, I can give you the story. Beyond my name, I’m a husband, a girl dad, the second favorite human to two big fluffy dogs, and the founder of Wickwire + Co.

I’m also a strategist who believes that, with the right vision and leadership, businesses can be the greatest vehicles for change. I help companies find their footing in a chaotic world, ensuring they define the next shift while others simply survive it.

I’ve spent 22+ years in the trenches with executives and founders alike, building notable brands, launching successful products into the market, and driving millions of dollars in stakeholder value. I've held executive roles at top independent agencies (Hero Digital—now HUGE, Bounteous, Red Tettemer, and A&G) and helped build brands across every vertical imaginable.

My work has been recognized by GQ, Elle, The Verge, Time Magazine, and Fast Company’s Most Innovative Brands and has garnered awards from the Clios and the American Advertising Federation.

I launched Wickwire + Co. because I want to help define the future with people who aren't afraid to claim it.

Let's Connect

Great work and partnerships exist when you have moral and incentive alignment. We value: people (ours and yours), purpose, and profit—always in that order.

Strategies not based on the truth result in creative work that misses the mark or misses your audience entirely. We insist on honesty from the very start and transparency for the duration.

Great work and partnerships exist when you have moral and incentive alignment. We value: people (ours and yours), purpose, and profit—always in that order. Strategies not based on the truth result in creative work that misses the mark or misses your audience entirely. We insist on honesty from the very start and transparency for the duration.

Vision drives value much more than a 2% lift in impressions.

We adapt our process to fit yours and become a unified working team aligned on the definition of success—for the project, the relationship, the business, AND the financial outcome.

Vision drives value much more than a 2% lift in impressions. We adapt our process to fit yours and become a unified working team aligned on the definition of success—for the project, the relationship, the business, AND the financial outcome.

Think big and lead with a healthy dose of imagination and curiosity. Act small and apply our understanding of finance and capital investment to ensure we deliver the maximum return on dollars spent.

It Should Be Fun: The engagement should be fun. The harder days should be challenging, not exhausting.

Think big and lead with a healthy dose of imagination and curiosity. Act small and apply our understanding of finance and capital investment to ensure we deliver the maximum return on dollars spent. It Should Be Fun: The engagement should be fun. The harder days should be challenging, not exhausting.

In a culture that aims to distract,

we aim to connect.

Work with us