Wick Vipond sitting at a table with a decorative pink and orange patterned background.

Hi, I’m Wick.

Yes, that is really my name. When you reach out, I can give you the story. Beyond my name, I’m a husband, a girl dad, the second favorite human to two big fluffy dogs, and the founder of Wickwire + Co.

I’m also a strategist who believes that, with the right vision and leadership, businesses can be the greatest vehicles for change. I help companies find their footing in a chaotic world, ensuring they define the next shift while others simply survive it.

I’ve spent 22+ years in the trenches with executives and founders alike, building notable brands, launching successful products into the market, and driving millions of dollars in stakeholder value. I've held executive roles at top independent agencies (Hero Digital—now HUGE, Bounteous, Red Tettemer, and A&G) and helped build brands across every vertical imaginable.

My work has been recognized by GQ, Elle, The Verge, Time Magazine, and Fast Company’s Most Innovative Brands and has garnered awards from the Clios and the American Advertising Federation.

I launched Wickwire + Co. because I want to help define the future with people who aren't afraid to claim it.

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We would love to discuss your next strategic challenge, strengthen your bench, or discuss investment and advisory opportunities. Case studies and other supporting materials can be provided upon request.