A brand driven growth consultancy for ambitious businesses.
Led by Wick Vipond, Wickwire supports small and mid-sized companies in connecting brand, marketing, organizational, and business strategy to deliver greater enterprise value. Our process leverages strategic rigor, unquenchable curiosity, design, and technology to create experiences people gravitate toward and shareholders get excited about.
I seek out partners who are at key points of inflection in their business.
Operators who are considering outside investment, undergoing a change in leadership, working through category or product expansion, or experiencing a decline in market share. These are the moments when brand decisions carry the most leverage, and the highest cost if you get them wrong.
I help ensure you get them right.
Helping brands across categories grow, reposition, and reinvent for more than two decades.
See how I helped create brand preference in a category devoid of it.
Select work.
F&M Trust - Experience Design, Strategy, Content
Reed - Research, Strategy, Brand Design
Althea’s Almost Famous - Brand Strategy, New Product Launch
OPTAVIA - Growth Strategy, Experience Design
Case studies available upon request.
Hire me if…
You have clear growth goals but feel that your current brand positioning and strategy reflects the business you were yesterday, not the business you will be tomorrow.
Your pipeline is solid but your close rate isn't and you suspect the brand is part of the friction.
A new investor, acquirer, or board is asking what makes this business defensible, and how to prove it.
You're entering a new market, launching a new product, or scaling past the point where "we'll figure out the brand later" holds.
You believe you can be getting more out of your team or agency partners but aren’t ready to make an expensive executive hire.
The most dangerous thing a brand can do is be ignorable.
Product features can be copied at the speed of a prompt. First-mover advantage no longer protects you and fast followers with sharper positioning win. In a market flooded with functional parity, your brand is the one thing a competitor can't replicate overnight. But only if it's aligned with how the business actually competes. Most brands aren't. They exist as a visual system used to produce content, not conviction. When a brand is disconnected from the fundamental business strategy, it becomes a cost, not an asset.
I help companies fix this by moving the brand back upstream as a critical business decision driver, not an impression generator.
