We are a creative brand strategy venture focused on driving measurable value for businesses aiming to grow. We help develop brand experiences that inspire people to engage, connect, and act.

We help businesses to better define and articulate their unique brand positioning, value, and how it shows up in the world to ensure every action and interaction delivers a healthy return.

What We Do.

We believe a strong brand is a foundational imperative and can be the key to delivering real-world value. We bring decades of hands-on experience helping early-stage ventures and Fortune 100 companies to develop successful and effective brand experiences. 

Whether you're at the idea stage looking to launch something new or a mature business seeking to reconfigure what's already built, we craft solutions and ideas with inertia. 

We do this in the following ways: 

Our Services.

    •  Helping businesses tackle today's complex challenges to achieve tomorrow's growth. We offer outside perspective and counsel from one leader to another. Whether facing AI disruption, market fluctuation, or a stagnating internal culture, we provide executives and founders with valuable counsel to align brand and marketing efforts with core business objectives.

      • Growth Strategy

      • Culture & Audience Research

      • Messaging & Communications Strategy

      • Thought Leadership

      • Brand Strategy, Positioning, & Narrative

      • Pitch Strategy and Material Development

      • AI Enablement Strategy

    • Structured and effective brand development and creative ideation that feels instantly familiar and deeply connects with precisely the right audience.

      • Brand Identity

      • Brand Experience

      • Marketing & Advertising

      • Content & Platform Development

    • We take an opportunistic approach to identifying and investing our own resources and capital in start-up businesses and services where we believe we can make a difference, or that we believe will strengthen our overall position in the market.

      • Advisory Support

      • Equity Aligned to Performance

      • Strategic Acquisitions

    If you are interested in learning more about our evaluation criteria, please reach out to us directly.

  • Strategic and creative initiatives with a clear objective or distinct challenge in need of a solution. We have developed a flexible process that can easily be adapted into yours, and focused on your specific areas of need. Engagements can be as light as a structured, half-day workshop or as involved as a ground up brand creation and launch. 

  • For clients needing strategic or creative support without hiring in-house or with the overhead of a full-service agency. We can act as a fractional strategic resource, or a supplementary creative team that helps shape a new narrative, develop assets, and create systems to enable your team to confidently take the reins when appropriate.

  • We partner with forward-looking businesses to unite brand, culture, and experience to drive action and deliver results - in the boardroom and on the bottom-line. We do this by working directly with executives to realign brand and marketing efforts to be more efficient, effective, and better aligned to key business objectives. Whether you're at the idea stage looking to launch something new or a mature business seeking to reconfigure what's already built, we can craft solutions and ideas with inertia.

How We Engage.

Brand Experience.

We work with founders, executives, and marketing teams in need of strategic thinking and creative guidance. Our experience covers a wide spectrum of businesses: B2B to B2C and B2B2C, DTC to CPG, entertainment to education, fashion to food, wealth to wellness, and many in between.

Refreshingly Flexible.

We are a small team with decades of hands-on experience helping early-stage ventures and Fortune 100 companies to develop successful and effective brand experiences. This wealth of experience has taught us how to be flexible, adapting our process to those of our clients.  

We can start from the very beginning -

  • Defining a unique and compelling brand positioning that clearly articulates your value proposition, differentiation, and target audience.

  • Developing a unified strategy aligning purpose, narrative, and differentiation across the entire customer journey.

  • Creating an executional roadmap and playbook for marketing, sales, and CX to activate the strategy consistently and effectively.

  • Delivering creative ideas and assets that get everyone as excited as a child on Christmas morning. 

We can also jump in where needed as a seamless extension of your marketing team -

  • Realigning or augmenting your team as a key strategic resource or fractional CMO when necessary.

  • Helping to enact an existing strategy more effectively across channels.

  • Keeping your marketing engine humming as new leadership gets up to speed.

  • Helping to make current marketing plans, partner relationships, and teams more efficient and effective

  • Delivering broad platform or singular channel specific ideas and creative executions.

We’re one of the few creative consultancies of our size with a ventures focus, meaning we selectively invest our own resources (and capital) in the businesses we believe in, or that will bolster our own position in the market. With so many agencies trying to transition to a fee for performance model we believe an “invest in your potential” model is a true differentiator. It all but guarantees alignment and ensures our focus is on needle-moving, high-impact work. Not a 2% lift in impressions or on pushing the templated way business has always been done.

Hi, I’m Wick.

I’m a husband, girl dad, the second favorite human to two big fluffy dogs, and the founder of Wickwire. I am also a strategy consultant focused on creating bigger futures for brands and creative businesses. With more than 22 years of experience, I help companies strategically reposition in order to accelerate growth. I firmly believe that  a company’s brand can be the key to delivering real world value - for customers, for owners, and in the best cases, for humanity. 

I excel in helping brand marketing and agency leaders to tackle the big challenges they face face as they move into the future: setting a strategy to thrive in a rapidly changing world, articulating a compelling purpose and value proposition, identifying the next generation of customers to serve, and harnessing the latest in design and media to bring a brand, product, or idea to market.  

Prior to launching Wickwire, I held executive leadership positions at some of the most notable independent agencies on the east coast including A&G, Hero Digital (now merged with Huge), Bounteous, 160Over90, Pavone Group, and Red Tettemer, O’Connell + Partners.

Over the course of my career I have helped to grow and transform brands across vertical markets including: American Express, JPMorgan Chase, SIG, Merck, the University of Notre Dame, the New York Jets, Ringling Brothers Circus, Sunoco, SnapBox/Go Store It, Unifirst, Morgan Properties, F&M Trust, Bank of Hawaii, Toyota Raymond Industrial, and many others. 

My work has been recognized by GQ, Elle, The Verge, Uncrate, and Time Magazine, and garnered awards from the American Advertising Federation, Clio, and Fast Company’s Most Innovative Brands.

Connect with me on LinkedIn.


In a culture that aims to distract, we aim to connect.

Contact us.

We would love to discuss your next strategic challenge, strengthen your bench, or discuss investment and advisory opportunities. Case studies and other supporting materials can be provided upon request.